In fashion, haute couture refers to the creation of exclusive, custom-fitted garments, crafted by hand from start to finish using exceptional materials and an extreme attention to detail.

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Urban Couture applies this mindset to architecture. It describes an approach that is inseparable from the city—its context, people, and social and cultural conditions. Architecture is not an isolated object, but part of urban life. The position of a building within its surroundings should reveal something essential about its character, purpose, and relationship to the place it inhabits.